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Clickajob.co.uk

No design or HTML skills required. Using our step-by-step campaign wizard you can choose one of our many email templates, add your own unique message and FreshContact builds the HTML for you.

Track your e-marketing campaigns in real time to keep an arm on pulse. You will know how many emails were actually delivered, bounced and opened by your a udience.

Clickajob.co.uk

ClickAJob, the online recruitment solution said FreshContact was just the job for them!

Company

ClickAJob is one of the fastest growing online recruitment websites in the UK, providing a unique recruitment solution to both job seekers and recruiters.

Using cutting edge technology recruiters and job seekers have a whole host of services and stylish tools at their fingertips that make the process of job seeking and hiring a smooth and simple process.

Job seekers can search over seventy online job boards simultaneously, build and upload their CV and apply for jobs direct online.

Recruiters can create and post job adverts online, search, view and contact candidates at the click of a button and build their own company Microsite that jobseekers can visit.

Goals and Challenges

With thousands of jobs available everyday, ClickAJob wanted to reach job seekers inboxes with all their latest recruitment news and career opportunities, building relationships with them, providing relevant career advice and encouraging them to use the ClickAJob website when searching for a job.

Although they had a customer mailing list, ClickAJob were also keen to increase their customer database and needed an email marketing solution that could achieve this.

The Solution

ClickAJob quickly and easily created a newsletter sign-up box in FreshContact, using a simple HTML builder, that they pasted onto the front page of their website, inviting job seekers to sign up and receive jobs direct to their inbox.

This significantly increased their existing mailing list, allowing them to reach a larger audience with their newsletters.

Using the easy to use, step-by-step newsletter template builder, ClickAJob created a visually attractive newsletter containing their latest recruitment news and jobs.

They incorporated a job search facility onto the newsletter like the one on their website, so that job seekers receiving the newsletter could interact with their mail and search for jobs direct from the email.

They also included several links back to their website to increase traffic on their site. A 'Forward to a Friend' feature was easily added to the email, so recipients could send the newsletter on - increasing the mailing list further.

Using FreshContact ClickAJob staff were able to efficiently mange their mailing list. They could:

Manage the unsubscribers from their mailing lists
Merge mailing lists
Schedule an emailing campaign to be sent at a future date
Make sure recipients double opt-in when subscribing – ensuring their customers they use a reputable email provider

Results

ClickAJob has said that they have seen an increase in website traffic and brand awareness as a result of their emailing campaign through FreshContact.

Increased Website Traffic

With each newsletter they send out, they receive a 40-50% increase in site traffic for at least the following four days after the campaign is launched.

Increased Customer Mailing List

ClickAJob has seen a huge increase in its customer mailing list as new subscribers sign up direct from the website thanks to FreshContact's opt-in form.

Easy To Manage Mailing Lists

Using FreshContact allows ClickAJob to track and measure their campaign success. Easily viewing how may newsletters got sent, how many were opened and which click-through links were the most popular.

Fast And Cost Effective

ClickAJob has found that email campaigns through FreshContact are much quicker and cheaper than traditional mailing methods and receive a greater impact and ROI.