Towerchat.co.uk

Towerchat says FreshContact speaks their language when it comes to email marketing campaigns!

The Company

Towerchat is a cutting edge 3D chat site, where users can talk online in over 70 state of the art chat rooms including pubs, bars, cafes and casinos.

Visitors can create their own male or female 3D character, called a ChatBod, which they can use to move around the Chat Towers and interact with other users.

Towerchat users can create and decorate their own ChatFlat where they can invite other users back for private chats.

Goals And Challenges

Towerchat needed to let their customers know quickly that the site had relaunched after its revamp.

Reaching their mailing list quickly was the challenge that faced Towerchat staff; they needed a medium that could reach a large number of people in a short space of time.

They wanted an email service provider that was easy to use, fast and cost effective.

The Solution

Towerchat easily uploaded their customer mailing list into the FreshContact system and using the step-by-step HTML builder quickly created a visually stunning email campaign to announce that the chat was back!

The campaign was sent out swiftly, hitting customer inboxes within minutes of its launch.

The Result

Towerchat recorded record numbers of users on their chat site just hours after the email launch. This high level of traffic continued over the following days.

Fast And Effective

Speed of delivery was the primary objective of Towerchat's campaign. They needed to reach their audience quickly. Using FreshContact allowed them to get their message to the right people in the quickest time. They would not have achieved this through traditional direct mailing methods.

Increased Website Traffic

Towerchat received a record amount of hits on their website following the launch of their campaign.

When building their HTML email in FreshContact they used the system to embed a link back to the website. This was a quick way for the recipient to get direct to Towerchat from their inbox.

Towerchat staff believe that using the FreshContact 'Forward to a Friend' option on their campaign meant that a lot of campaign recipients sent the email onto friends, increasing the number of visitors to the website dramatically.

Monitor Campaign Statistics

FreshContact allowed Towerchat to accurately monitor the success of their email marketing campaign by being able to check:

• Total number of emails from their list that were sent
• How many emails were opened
• The amount of emails that bounced - allowing them to modify and tidy their mailing list
• See how many and which recipients unsubscribed from their mailing list and mange this accordingly

Cost Effective

After completing the redesign of the website Towerchat had a limited budget for marketing. They found that using FreshContact allowed them to reach their audience at an extremely competitive price.